R-Advertising: Sales prospecting as a Tinder-style swipe deck
How a performance-marketing agency built an internal tool that turns every prospect into a swipeable card — with Microlink generating the website screenshot behind every "right" or "left" decision.
Performance marketing across email, programmatic, data, outdoor, and influence — since 2006.
R-Advertising is a performance-driven digital marketing agency that has been activating multi-channel campaigns for brands since 2006. Their teams design and run acquisition, traffic, visibility, and lead-generation programs across email and SMS, programmatic advertising, data, outdoor media, and influence — orchestrated together rather than treated as silos.
The agency supported 60 clients in 2024 across e-commerce, retail, travel, and enterprise — including Air France, Crédit Agricole, Printemps, Showroom Privé, and French Bee — and operates a proprietary database of more than 20 million qualified profiles that feeds the targeting layer of every campaign.
Microlink's screenshot API allowed us to create an engaging, swipe-based interface for our sales team to qualify prospects at a glance. It's transformed our internal workflow.
A Tinder-style swipe deck for sales prospecting
R-Advertising's sales team works through long lists of candidate prospects every week. To make that work feel less like a spreadsheet and more like the apps the team actually uses, the agency built an internal tool that turns each prospect into a card the salesperson can swipe right or left — exactly like Tinder. The card shows what the prospect's website actually looks like.
Microlink generates the screenshot for every prospect on demand, rendered the way a real visitor would see the site. The salesperson can decide in a fraction of a second whether the company looks like a fit and is worth contacting, or swipe past. What used to be a list of opaque domain names becomes a visual queue the team can move through quickly.
A screenshot API that fits behind an internal tool
Building an internal tool isn't where R-Advertising's engineering time should go on rendering pipelines and browser pools. They reached for Microlink for three reasons.
Ready to ship screenshots?
Capture pixel-accurate screenshots of any URL with a single API call — drop them straight into an internal tool, the way R-Advertising does.
See how other teams ship with Microlink
Thank you to the R-Advertising team for letting us share their use case, and for choosing Microlink to power the screenshots in their internal sales prospecting tool.